DIRA
Frozen fruit puree tub

The DIRA Frozen Fruit Puree Tub is a highly functional packaging, designed with professionals, for professionals. Driven by user research, intensive analyses and continued testing and validation, the new tub elevates the user experience and supports DIRA’s vision to put the user at the center of innovation.

Smart Features

Several ‘smart functions’ have been integrated to make the work of professionals as efficient as possible.

The container has two different pouring angles, one for liquid purees and one for more solid purees. When frozen, the puree can be pushed out more easily by the inclusion of press domes on the bottom of the container. In addition, volume markers were added as 100ml indicators that allow the frozen product to be cut into predefined portions.

Together with intensive testing and detailed user research, all these elements contribute to a professional packaging solution that does more than just storing the contents.

 

Color Coding

In addition to the structural packaging, the branding for Dira has also been addressed.

Here, a strong presence of colour was deliberately chosen, 6 colour categories in total. Each flavour is divided into 1 of these 6 colours and are featured on the label and lid for easy identification, reinforced by clear photography and a unique label number.

This allows a specific flavour to be easily found in all situations, whether it is in storage or during a busy kitchen shift where time is limited and efficiency is essential.

Improved Dimensions

The tub is specially designed for the professional food industry, with dimensions fully optimized for industrial freezers. The dimensions have been carefully calculated to make the most efficient use of space, allowing more products to be placed on the same shelf, providing a better overview and even lower freezer energy consumption.

 

 

Devos & Lemmens

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