Roland
GO:KEYS
Creating music should be all about fun, self-expression, and pushing creative boundaries.
That’s why the new Roland GO:KEYS are crafted with a young, dynamic audience in mind—designed to inspire creativity and mobility with a fresh, contemporary aesthetic. Collaborating closely with the Roland corporate design team in Hamamatsu, Japan, we envisioned this distinctive electronic instrument, breaking free from traditional conventions. Choose your color, embrace your style, and let the music flow!
Achieving simple elegance and refined design is an art. It demands balance, precision, and restraint, where every detail matters. Stripping away excess to reveal beauty makes simplicity the ultimate challenge.
The straightforward design of the GO:KEYS reflects this design philosophy to the last detail making it an ‘easy to love’ instrument.
A well-designed UI ensures intuitive usability. The GO:KEYS’ two-line interface organizes buttons and features into a clean, easy-to-use layout. This thoughtful design helps users focus on playing and experimenting, unlocking their creativity and making it a must-have for aspiring young musicians.
GO:KEYS proudly received the prestigious GOOD DESIGN Award in 2024.
This prestigious Japanese award celebrates innovative designs that go beyond aesthetics, recognizing creations that enrich lives, benefit society, and contribute to a brighter future.
Jury statement: It features a sleek design with elegant gender-neutral colors, a well-organized button layout, and a simple, clear interface. Its lightweight build makes it easy to carry, while the excellent sound quality and friendly pop texture position it as a product likely to attract a new customer base.