Sunstar 07
Label Design
Refresh
O7 Active, a fresh and international mouthwash brand, asked us to design a new label for the launch of their new bottle. Building on the existing brand and DNA, we developed a design that emphasizes professional and medical quality, with a clear focus on the power of active oxygen to fight harmful bacteria without disturbing the natural balance in the mouth.
The new label builds on the recognizable O7 branding, while translating it into a fresher, younger and more medical look that supports the next step in the brand’s identity.
Exploring and validating different design variants through digital prototyping and consumer insights.
By selecting a larger back label and printing it on both sides, we added an extra layer of experience to the packaging. Through the transparency of the bottle and the mouthwash, a graphic oxygen effect becomes visible, applied on the back label and subtly seen through the bottle.
In this way, the concept of active oxygen is not only communicated, but also visually expressed as an integral part of the packaging itself.
The new design DNA was applied to two different flavours, recognizable, yet easy to distinguish and locate in store (or online).